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S S Rajamouli is the only south Indian nominee for CNN-IBN Indian of the year 2012 in the Entertainment category. He has been nominated for his innovative blockbuster film Eega that had a house fly in the lead role. It was S S Rajamouli's  brainchild and far sightedness that proved that delivering a blockbuster film does not need supertstars. Innovation coupled with technology made Eega a super hit. Other nominee's in this category include Aamir Khan & Team Satyamev Jayate, Irrfan Khan, Ranbir Kapoor, Sridevi and Vidya Balan.